Full course description
Course Overview
This course explores the principles of data storytelling, focusing on how to use explanatory visualizations to narrate and persuade effectively. Building on foundational knowledge, students will examine the key elements of impactful charts—such as visual cues and color—and learn how to tailor visual narratives for clear communication. Through hands-on practice using Tableau and a real-world case study, students will develop dashboards and visualizations that bring data to life. The course is structured into modules that gradually introduce more advanced techniques, guiding students from basic distinctions between exploratory and explanatory visuals to creating compelling, multi-layered dashboards that support storytelling.
Why enroll in this course?
This course will teach you how to go beyond the numbers by mastering the art of data storytelling. You’ll gain practical experience using Tableau to craft clear, engaging visual narratives that make your data unforgettable. Whether you're a business professional, analyst, or aspiring data scientist, this course will help you elevate your communication skills and turn complex findings into compelling stories that inspire action.
What will you learn?
By the end of the module, you will have learned to:
- Differentiate between exploratory and explanatory visualizations
- Use visual cues and color effectively
- Use hands-on experience with real-world data to create maps, area charts, and stacked bar chart
- Apply advanced visualization techniques using Tableau tools
- Integrate charts into polished, multi-layered dashboards
Structure
The course is completely self paced. It will take you approximately 20 hours to complete all four modules. Activities include, video lessons, readings, and self reflection activities. Upon successful completion of this course, you will receive a certificate of completion.
Smith Executive Education Homepage | Contact us: rhsmith-execed@umd.edu